NormaTec® Compression Therapy: What, Why & Who

Who doesn’t love a massage? Similar to a massage, NormaTec compression therapy applies pressure on the legs and other areas of the body. This releases tension, increases blood flow and reduces pain and soreness.

Traditional compression therapy used therapeutic socks or stockings made with elastic, which constrict to allow veins to loosen. In 1998, bioengineer and rehabilitation physician Dr. Laura F. Jacobs created NormaTec® dynamic compression technology to treat patients with circulatory related disorders. Today, NormaTec’s patented compression technology is revolutionizing athlete recovery and many Impact Cryotherapy customers have found that NormaTec’s products fit well with their whole body cryotherapy offering.

Who Uses Compression Therapy

Compression therapy has been used to help those with chronic circulation issues due to injury, surgery, weight gain, blood clots or long periods without movement.

Athletes use the technology to recover quickly from workouts and to rehab injuries. From Olympic athletes to LeBron James, NormaTec compression technology is used daily by:

  • NCAA players
  • NFL, NBA, MLB and NHL teams
  • The US Olympic Committee
  • US Navy SEALs
  • Some of the world’s best triathletes, cyclists, and runners

The Benefits of NormaTec® Compression Therapy

NormaTec Recovery Systems enhance blood flow to speed the body’s normal recovery process. This helps keep athletes fresh so that they can maximize performance. NormaTec helps athletes recover faster between training and after competitions, so they can train harder and perform better. Studies have also shown it enhances flexibility.

The NormaTec® Experience

Unlike cryotherapy, compression therapy doesn’t use ice. Instead, NormaTec uses compressed air to massage your arms, legs or hips. In a 20- to 30-minute session, the patented technology first molds to your body shape, then compresses your feet, hands or upper quads, before working its way up your limb.

The massage pattern is also patented, and based on physiology. Like with a traditional massage, it compresses in a pulsing manner and then releases.

Interested in trying it for yourself? Book a session with us today!

Cryoshift Cryotherapy™ Announces First Location of New Wellness Franchise

Founded by Senior Impact Cryotherapy, Inc. Executives and Experienced Wellness Franchise Executive

ATLANTA–(BUSINESS WIRE)–Cryoshift Cryotherapy, a new franchise concept to transform the whole body cryotherapy and wellness industry, announced its first location open in Atlanta, GA, with plans to open additional Wellness Centers in 2018 and 2019.

Cryoshift Cryotherapy was founded by the executives who also founded Impact Cryotherapy, Inc., the leading US manufacturer of cryosaunas. They teamed with an experienced multi-unit franchisee and area representative for Massage Envy® and OrangeTheory Fitness®, and who owns and operates whole body cryotherapy centers in Saint Louis and Seattle.

Cryoshift Cryotherapy will be the first franchise system to deliver the benefits of whole body cryotherapy and other wellness technologies in partnership with experienced wellness franchisees.

Whole body cryotherapy is utilized by professional and collegiate athletes, as well as other wellness enthusiasts worldwide, as part of their overall healthy lifestyles. Cryoshift Wellness Centers will offer members an enhanced experience that utilizes whole body cryotherapy as the centerpiece technology in providing a refreshing 3-minute break from hectic life schedules.

“Whole body cryotherapy and related technologies are untapped markets in fitness and wellness franchises,” says Richard Otto, Co-Founder and CEO of Impact Cryotherapy and Cryoshift. Otto continues, “Whole body cryotherapy has gained tremendous popularity throughout the world and our Cryoshift Wellness Centers will benefit from robust corporate marketing support and operational protocols.”

Cryoshift Cryotherapy will set the standards for affordable membership plans that are redeemable nationwide, consistent national pricing, proven wellness and recovery technologies, uniform Wellness Center layout and design, marketing strategies and support to drive membership sales, proven sales and operational training programs, and responsive support and service teams. Franchisees will be guided step-by-step through the process of opening and operating a Cryoshift Wellness Center.

About Cryoshift Cryotherapy

Cryoshift Cryotherapy is a wholly-owned subsidiary of Impact Cryotherapy, Inc. Both are based in Atlanta, GA. Cryoshift Cryotherapy currently offers unit-level and area representative opportunities to qualifying entrepreneurs.

Infrared Saunas vs. Regular Saunas

As with exercise, traditional and infrared saunas cause you to sweat and increase your heart rate. But there are differences between an infrared sauna vs. a regular sauna.

Heating your body, not the air

Regular saunas use heaters to warm up rooms to as high as 195 degrees Fahrenheit. As the air temperature increases, so does your body temperature. These saunas produce a dry heat while steam rooms create a humid heat, though they do use lower temperatures.

Infrared saunas, however, emit infrared light that is absorbed by the skin. “These saunas use infrared panels instead of conventional heat to easily penetrate human tissue, heating up your body before heating up the air,” explains physical therapist Vivian Eisenstadt.

For those concerned about what “infrared light” means, don’t worry: this is the same light that the sun emits as energy. Unlike UV rays, it is completely safe.

Lower temperatures

Infrared saunas typically stay between 120 and 150 degrees Fahrenheit. Because they cause deeper tissue penetration, you can work up a more vigorous sweat at a lower temperature, says Dr. Richard Beever.

Infrared saunas are more tolerable to those who are sensitive to heat or overwhelmed by the higher temperatures of traditional saunas. Because they produce a dry heat, users often find infrared saunas are less stifling than the humidity associated with steam rooms.

Tolerable for longer sessions

Because infrared saunas are more comfortable, bathers can often tolerate longer sessions. While the recommended length of a typical sauna session is 10 to 15 minutes, 30 minutes is more achievable for infrared sauna bathers.

Regular and infrared sauna benefits

In August 2018, the Mayo Clinic released a study on sauna benefits, including:

  • Lowered blood pressure
  • Decreased risk of hypertension, fatal heart disease, stroke and cognitive decline
  • Improved vascular function and inflammation levels
  • Enhanced lung function and capacity
  • Boosted immune responses, resulting in fewer common colds and the flu
  • Pain relief from conditions like osteoarthritis, rheumatoid arthritis, and fibromyalgia
  • Production of feel-good hormones like endorphins, which boost moods and relieve stress

While most studies don’t focus specifically on infrared sauna benefits, they are generally considered similar to regular saunas. Studies from the Mayo Clinic have found that infrared saunas can help treat chronic health problems such as:

  • High blood pressure
  • Congestive heart failure
  • Dementia and Alzheimer’s disease
  • Headaches
  • Type 2 diabetes
  • Rheumatoid arthritis

Infrared saunas even speed up wound healing by promoting faster cell regeneration and tissue growth. They also contribute to wellbeing by helping you relax and giving you time to yourself and offer a number of other benefits including:

  • Better sleep and relaxation
  • Detoxifying the body
  • Weight loss
  • Relief from stiff, tight or sore muscles
  • Clear and tighter skin

Cryoshift infrared saunas have pre-set programs for detoxification, anti-aging, weight loss, relaxation, cardio and pain relief.

Cryotherapy Benefits for Athletes

According to Webster, an athlete is “a person trained or skilled in exercise, sports or games requiring physical strength, agility or stamina.” With sports reaching unprecedented levels of intensity, today’s athletes are training harder than ever, pushing their bodies to the edge of their physical limits to win and reach their goals. To sustain their game and gain an edge over their competition, many are looking for the right way to rest and recover.

For nearly ten years, athletes have turned to whole-body cryotherapy to stay competitive in peak physical condition.

Thinking about adding cryotherapy to your sports recovery regime?

You’re in good company. Athletes from around the globe are adding cryotherapy to their health and wellness routines to stay in top physical condition. Because so many users report faster recovery times, this natural wellness method is becoming increasingly popular amongst the athletic and medical communities alike.

From first-round draft picks to gold medalists, all-stars to future hall-of-famers, here are just a few of the benefits of cryotherapy for athletes and the incredible roster of adoptees.

Faster Recovery Time

Real Madrid’s Cristiano Ronaldo swears by cryotherapy. What started as an attempt to heal an old injury turned into a staple in the star athlete’s recovery regime, “going for treatments up to twice a week to guarantee quick recovery after matches and training and, subsequently, optimal performance.” He even installed a chamber in his home.

Stronger Performance in the Training Room

Many collegiate and professional teams have invested and are investing in cryotherapy. The Georgia Bulldogs and Mizzou use state-of-the-art whole body cryotherapy chambers to ensure their athletes have access to the fastest recovery possible. The Kansas City Royals have used cryotherapy as well, citing it as a “secret weapon” for keeping athletes healthy during post-season.

No matter what your game is, cryotherapy could be the alternative treatment you’ve been looking for and can serve as a powerful addition to your sports recovery regime.

Are the benefits of cryotherapy for athletes just hype?

Since its debut, cryotherapy has proven to be very beneficial in the sports world. Ready to give it a try?

Top 5 Benefits of Cryotherapy

Whole body cryotherapy, aka cold therapy, has become increasingly popular among professional athletes, celebrities, fitness enthusiasts, chronic pain sufferers and even the everyday person – but why? According to a 2016 industry survey with over 300 respondents, cryotherapy goers have reported that a 3-minute chill session provides them the following benefits:

Pain Management

Have you ever put an ice pack on a sprained ankle to reduce swelling and ease the pain? Although not scientifically proven, conceptually, cryotherapy helps achieve similar results – but instead of focusing on a single area, it’s a whole body experience.

Podcaster and bio-hacking enthusiast, Joe Rogan, has been utilizing cryotherapy for years to help alleviate aches and pains.

Workout Recovery

If you’re an athlete, you’re probably familiar with utilizing ice baths as a post-workout recovery tool. The goal of an ice bath is to use cold temperatures to reduce inflammation and speed-up the muscle recovery process. Cryotherapy, is essentially an ice bath on steroids, however, it takes half the time – and there’s no cold water immersion involved.

Many professional sports teams and collegiate athletic programs have implemented cryotherapy in their training rooms as an ice bath alternative.

Mental Well-being

A 2008 clinical trial found that taking a cold shower 2-3x a week can help relieve symptoms of depressions. Exposing the body to cold temperatures is said to help the release of endorphins, the “happiness” hormones. Like cold showers, cryotherapy surrounds the body in extremely low temperatures thus providing many of the same benefits as a cold shower.

Weight Management

Many scientists believe that exposure to cold temperatures can help produce brown fat – the type of fat that utilizes more calories to keep the body warm and burn extra body fat. Although there is no direct correlation between weight loss and cryotherapy, many cryotherapy users have found that doing cryotherapy on a regular basis has helped them achieve their weight loss goals.

Whole Body Wellness

Specific benefits aside, whole body cryotherapy is an excellent complement to anyone’s wellness routine. Whether you’re trying to get in shape, look younger, or simply feel better, cryotherapy can help you achieve your wellness goals.

Ready to experience the benefits of cryotherapy?