Cryoshift Cryotherapy™ Announces First Location of New Wellness Franchise

Founded by Senior Impact Cryotherapy, Inc. Executives and Experienced Wellness Franchise Executive

ATLANTA–(BUSINESS WIRE)–Cryoshift Cryotherapy, a new franchise concept to transform the whole body cryotherapy and wellness industry, announced its first location open in Atlanta, GA, with plans to open additional Wellness Centers in 2018 and 2019.

Cryoshift Cryotherapy was founded by the executives who also founded Impact Cryotherapy, Inc., the leading US manufacturer of cryosaunas. They teamed with an experienced multi-unit franchisee and area representative for Massage Envy® and OrangeTheory Fitness®, and who owns and operates whole body cryotherapy centers in Saint Louis and Seattle.

Cryoshift Cryotherapy will be the first franchise system to deliver the benefits of whole body cryotherapy and other wellness technologies in partnership with experienced wellness franchisees.

Whole body cryotherapy is utilized by professional and collegiate athletes, as well as other wellness enthusiasts worldwide, as part of their overall healthy lifestyles. Cryoshift Wellness Centers will offer members an enhanced experience that utilizes whole body cryotherapy as the centerpiece technology in providing a refreshing 3-minute break from hectic life schedules.

“Whole body cryotherapy and related technologies are untapped markets in fitness and wellness franchises,” says Richard Otto, Co-Founder and CEO of Impact Cryotherapy and Cryoshift. Otto continues, “Whole body cryotherapy has gained tremendous popularity throughout the world and our Cryoshift Wellness Centers will benefit from robust corporate marketing support and operational protocols.”

Cryoshift Cryotherapy will set the standards for affordable membership plans that are redeemable nationwide, consistent national pricing, proven wellness and recovery technologies, uniform Wellness Center layout and design, marketing strategies and support to drive membership sales, proven sales and operational training programs, and responsive support and service teams. Franchisees will be guided step-by-step through the process of opening and operating a Cryoshift Wellness Center.

About Cryoshift Cryotherapy

Cryoshift Cryotherapy is a wholly-owned subsidiary of Impact Cryotherapy, Inc. Both are based in Atlanta, GA. Cryoshift Cryotherapy currently offers unit-level and area representative opportunities to qualifying entrepreneurs.

Infrared Saunas vs. Regular Saunas

As with exercise, traditional and infrared saunas cause you to sweat and increase your heart rate. But there are differences between an infrared sauna vs. a regular sauna.

Heating your body, not the air

Regular saunas use heaters to warm up rooms to as high as 195 degrees Fahrenheit. As the air temperature increases, so does your body temperature. These saunas produce a dry heat while steam rooms create a humid heat, though they do use lower temperatures.

Infrared saunas, however, emit infrared light that is absorbed by the skin. “These saunas use infrared panels instead of conventional heat to easily penetrate human tissue, heating up your body before heating up the air,” explains physical therapist Vivian Eisenstadt.

For those concerned about what “infrared light” means, don’t worry: this is the same light that the sun emits as energy. Unlike UV rays, it is completely safe.

Lower temperatures

Infrared saunas typically stay between 120 and 150 degrees Fahrenheit. Because they cause deeper tissue penetration, you can work up a more vigorous sweat at a lower temperature, says Dr. Richard Beever.

Infrared saunas are more tolerable to those who are sensitive to heat or overwhelmed by the higher temperatures of traditional saunas. Because they produce a dry heat, users often find infrared saunas are less stifling than the humidity associated with steam rooms.

Tolerable for longer sessions

Because infrared saunas are more comfortable, bathers can often tolerate longer sessions. While the recommended length of a typical sauna session is 10 to 15 minutes, 30 minutes is more achievable for infrared sauna bathers.

Regular and infrared sauna benefits

In August 2018, the Mayo Clinic released a study on sauna benefits, including:

  • Lowered blood pressure
  • Decreased risk of hypertension, fatal heart disease, stroke and cognitive decline
  • Improved vascular function and inflammation levels
  • Enhanced lung function and capacity
  • Boosted immune responses, resulting in fewer common colds and the flu
  • Pain relief from conditions like osteoarthritis, rheumatoid arthritis, and fibromyalgia
  • Production of feel-good hormones like endorphins, which boost moods and relieve stress

While most studies don’t focus specifically on infrared sauna benefits, they are generally considered similar to regular saunas. Studies from the Mayo Clinic have found that infrared saunas can help treat chronic health problems such as:

  • High blood pressure
  • Congestive heart failure
  • Dementia and Alzheimer’s disease
  • Headaches
  • Type 2 diabetes
  • Rheumatoid arthritis

Infrared saunas even speed up wound healing by promoting faster cell regeneration and tissue growth. They also contribute to wellbeing by helping you relax and giving you time to yourself and offer a number of other benefits including:

  • Better sleep and relaxation
  • Detoxifying the body
  • Weight loss
  • Relief from stiff, tight or sore muscles
  • Clear and tighter skin

Cryoshift infrared saunas have pre-set programs for detoxification, anti-aging, weight loss, relaxation, cardio and pain relief.

Cryotherapy Benefits for Athletes

According to Webster, an athlete is “a person trained or skilled in exercise, sports or games requiring physical strength, agility or stamina.” With sports reaching unprecedented levels of intensity, today’s athletes are training harder than ever, pushing their bodies to the edge of their physical limits to win and reach their goals. To sustain their game and gain an edge over their competition, many are looking for the right way to rest and recover.

For nearly ten years, athletes have turned to whole-body cryotherapy to stay competitive in peak physical condition.

Thinking about adding cryotherapy to your sports recovery regime?

You’re in good company. Athletes from around the globe are adding cryotherapy to their health and wellness routines to stay in top physical condition. Because so many users report faster recovery times, this natural wellness method is becoming increasingly popular amongst the athletic and medical communities alike.

From first-round draft picks to gold medalists, all-stars to future hall-of-famers, here are just a few of the benefits of cryotherapy for athletes and the incredible roster of adoptees.

Faster Recovery Time

Real Madrid’s Cristiano Ronaldo swears by cryotherapy. What started as an attempt to heal an old injury turned into a staple in the star athlete’s recovery regime, “going for treatments up to twice a week to guarantee quick recovery after matches and training and, subsequently, optimal performance.” He even installed a chamber in his home.

Stronger Performance in the Training Room

Many collegiate and professional teams have invested and are investing in cryotherapy. The Georgia Bulldogs and Mizzou use state-of-the-art whole body cryotherapy chambers to ensure their athletes have access to the fastest recovery possible. The Kansas City Royals have used cryotherapy as well, citing it as a “secret weapon” for keeping athletes healthy during post-season.

No matter what your game is, cryotherapy could be the alternative treatment you’ve been looking for and can serve as a powerful addition to your sports recovery regime.

Are the benefits of cryotherapy for athletes just hype?

Since its debut, cryotherapy has proven to be very beneficial in the sports world. Ready to give it a try?

Top 5 Benefits of Cryotherapy

Whole body cryotherapy, aka cold therapy, has become increasingly popular among professional athletes, celebrities, fitness enthusiasts, chronic pain sufferers and even the everyday person – but why? According to a 2016 industry survey with over 300 respondents, cryotherapy goers have reported that a 3-minute chill session provides them the following benefits:

Pain Management

Have you ever put an ice pack on a sprained ankle to reduce swelling and ease the pain? Although not scientifically proven, conceptually, cryotherapy helps achieve similar results – but instead of focusing on a single area, it’s a whole body experience.

Podcaster and bio-hacking enthusiast, Joe Rogan, has been utilizing cryotherapy for years to help alleviate aches and pains.

Workout Recovery

If you’re an athlete, you’re probably familiar with utilizing ice baths as a post-workout recovery tool. The goal of an ice bath is to use cold temperatures to reduce inflammation and speed-up the muscle recovery process. Cryotherapy, is essentially an ice bath on steroids, however, it takes half the time – and there’s no cold water immersion involved.

Many professional sports teams and collegiate athletic programs have implemented cryotherapy in their training rooms as an ice bath alternative.

Mental Well-being

A 2008 clinical trial found that taking a cold shower 2-3x a week can help relieve symptoms of depressions. Exposing the body to cold temperatures is said to help the release of endorphins, the “happiness” hormones. Like cold showers, cryotherapy surrounds the body in extremely low temperatures thus providing many of the same benefits as a cold shower.

Weight Management

Many scientists believe that exposure to cold temperatures can help produce brown fat – the type of fat that utilizes more calories to keep the body warm and burn extra body fat. Although there is no direct correlation between weight loss and cryotherapy, many cryotherapy users have found that doing cryotherapy on a regular basis has helped them achieve their weight loss goals.

Whole Body Wellness

Specific benefits aside, whole body cryotherapy is an excellent complement to anyone’s wellness routine. Whether you’re trying to get in shape, look younger, or simply feel better, cryotherapy can help you achieve your wellness goals.

Ready to experience the benefits of cryotherapy?

What is a Cryotherapy Session?

Simply put, a cryotherapy session is when a person experiences a 3-minute whole body cold therapy treatment in a cryotherapy machine.

Curious to know more? Here’s an idea of what to expect when having a cryo session for the very first time:

  • Before a session begins, the participant is handed cryo gear, which includes a robe, boots, thermal socks and gloves, to wear during the experience.
  • Once dressed in the cryo gear, the cryotherapy technician or wellness coordinator will adjust the cryotherapy machine so that it is customized to the participant’s height.
  • Before starting the session, the tech will pre-cool the machine. After the pre-cool concludes, the tech allows the participant to enter the cryotherapy unit. Once inside, the machine door is shut and the participant modestly disrobes.
  • Now things being to get interesting – the session starts with the tech hitting “start” button. The participant is quickly surrounded by cold, dry nitrogen vapor. Throughout the 3-minute experience, the tech is present, coaching the participant through the entire session.
  • There is a beeping sound every 31 seconds – this is a safety functionality that ensures that the tech is present during the entire experience. If the tech does not press the “okay” button, the machine shuts off.
  • At the conclusion of the three-minute session, the tech hands the participant their robe – they re-dress and begin to feel the benefits of the treatment almost instantly!

Cool, right? Ready to give it a go?

Book Your Cryotherapy Session at Cryoshift!

Once Mainly for Athletes, Cryotherapy Now Available to All

By Carol Niemi For The Crier

One of the newest companies headquartered in Dunwoody, Impact Cryotherapy, makes cryosaunas and is already the leading manufacturer in the U.S. Though its main business is selling its machines to other businesses, it has just opened Impact Cryotherapy-The Studio, its first retail operation, to offer customers the chance to experience a range of cryotherapy and related services in a convenient location.

But what is cryotherapy? And what is a cryosauna?

Cryotherapy is a form of physical therapy and healing that uses freezing or near-freezing temperatures to promote natural healing and wellness. Like traditional ice packs and ice baths, it can decrease pain and inflammation and enhance healing. But it offers several advantages over those traditional cumbersome methods.

As anyone who has ever had an injury knows, ice packs can treat only one small area at a time and must be applied for 15 to 20 minutes multiple times a day over a period of days. For most people, an ice pack is not a pleasant experience and can cause frostbite if left on too long. As a result, people seldom finish a prescribed regimen of ice pack therapy.

Athletes have long used ice baths – which constrict blood vessels, flush waste products and reduce swelling and tissue breakdown – to help their bodies recover from heavy workouts and stress. Recommended times for ice baths are usually 15 to 20 minutes, but some people can’t tolerate more than a minute.

The fact is ice can do damage. And it’s not just cold, it’s also wet and can make you feel miserable.

Enter the cryosauna, a human-size booth that administers cryotherapy for the whole body. But rather than the 20 minutes of an ice bath, a cryosauna achieves results in only two or three minutes and is much colder but drier because instead of ice, it uses liquid-nitrogen cooled air.

“It offers the same benefits as cold therapy to manage inflammation and stimulate recovery by increasing blood flow,” said Margie Driscoll, vice-president of marketing for the company. “I’ve used it post running while training for a marathon.”

Because of their advantages, cryosaunas have replaced ice baths in the regular regimen for college and professional athletes and have become increasingly popular at wellness centers and spas.

“The fitness world absolutely gets this,” said Driscoll. “They’ve been using ice baths for a long time, but this is colder, faster, neater and more consistent.”

Impact Cryotherapy – Impact Cryo for short – is the only U.S. manufacturer of cryosaunas that actually makes the product in the U.S.

Founded in 2014 by Dunwoodian Richard Otto and Bob Atwood to make the best cryosaunas in the world, the company and its 22 employees have now sold more than 360 units in 43 states and 8 foreign countries. Its headquarters are at 53 Perimeter Center East in Dunwoody, and its manufacturing plant is in St. Louis.

Impact Cryo sells its cryosaunas to chiropractors, cross-fit gyms, sports teams, health and wellness businesses, physical therapists and luxury spas – including the likes of the spas at Sea Island and Ponte Vedra, Florida, as well as the Albany in the Bahamas, a luxury resort Forbes magazine calls “the most exclusive resort in the Bahamas.”

Unlike other manufacturers, Impact Cryo’s own people personally service and support every unit and train each new customer at the customer’s location on how to use it – even when it means flying staff to Australia to do it.

Impact Cryotherapy-The Studio is the company’s first foray into direct contact with consumers. Last week, this Crier writer was a guest at The Studio and experienced all of the services firsthand.

Located in Rivermont Station shopping center on Holcomb Bridge Road, The Studio is obviously brand-new. The décor is bright, clean and modern, with the healing aroma of lavender permeating the air. A manager and an assistant manager are there to administer every service, answer every question and make you feel comfortable and pampered.

At every visit, customers have the option of experiencing all four services: whole-body cryotherapy in a cryosauna, NormaTecâ Recovery System compression therapy, Cellumaâ LED light therapy and local cryotherapy.

Each of the four services promotes a different kind of healing. The cryosauna offers total-body healing and well-being. The compression therapy, which is administered by air forced up and down through huge sleeves reaching from your ankles to your hips, offers the benefits of massage while allowing you to remain fully dressed. While you’re getting compressed, you can also undergo LED light therapy on your face to manage pain, reduce wrinkles and improve your complexion. After all of that, the technician can apply local cryotherapy to your face to tighten your pores.

The centerpiece of a visit to The Studio is the Impact cryosauna. Before entering the booth, you remove your outer garments and put on a warm silky-soft robe and thermal gloves, socks and booties. It’s the last time you will be warm for the next few minutes.

While you’re changing, the technician sets the thermostat on the cryosauna – less cold for you on your first visit. You enter the cryosauna through a door, hand her your robe and duck so she can pull the lid over your head – the only part of your body not in the booth. Then for two to three minutes, you keep moving! At the end of your time, the technician hands you back your robe and you exit into the warm room, with a feeling of energy and well-being throughout your body.

According to a handout at The Studio, cryotherapy appeals to a wide variety of people – about 50 percent male and female, with 75 percent in the 18-to-49 age range. Most of them use cryotherapy mainly for either pain management or workout recovery, though some use it also for mental well-being and weight management. Most regulars use it at least once a week.

“Cryo makes chronic conditions livable and manageable,” said Driscoll.

To introduce people to cryotherapy, Impact Cryotherapy-The Studio is currently offering a first visit with all four services for free, plus 20 percent off the first purchase of a package or a membership. All four services are included in every visit.